#InMyBag

Telfar creates a digital watermark across social platforms to highlight often overlooked creators

How it works

Telfar would reward those featured in videos with the most traffic with Telfar x UGG merchandise. Although the Telfar X Ugg merch would only be available for the campaign launch, the #InMyBag “stamp” would live on and establish Telfar as synonymous with authenticity and the feature can become a channel to connect original content creators with future partnership opportunities.

Social

• 1st stage launch would introduce the #InMyBag competition with Telfar x UGG.

  • “Are you a trendsetter? Show us how you’re in your bag with #InMyBag

  • “Get to the bag with #InMyBag”

  • “The new way to get verified. Use #InMyBag and stop the culture vultures”

Film

• Gather black creators who are known to have had their ideas stolen in the past (Renegade girl, Woman who created the term on fleek, etc) in a campaign for what authentic means to them.